「醴」形容醇美的事物。「醴酒」則是中華文化中特殊的甜酒，從達官顯貴到百姓黎庶，從拜相封侯到洞房花燭夜，既可以當作奢華大宴，亦可成為日常小酌。

「醴酩」的宗旨則更近一步，是希望將奢華融入日常的生活哲學“Daily Luxury”，並為此尋找契合台灣文化，自然、樸實的佳釀。尊重自然、永續、創新，又與台灣同為海島國家的紐西蘭，自然成為了醴酩志同道合的夥伴。

醴酩的葡萄酒深入探討著紐西蘭與眾不同的潛能，各式各樣的壤土、原生老藤、野生酵母、田野發酵、酒渣培養、低硫化物、自然酒等等，將葡萄酒千姿百態、值得玩味的風貌，呈現給細細品味的人們！

「醴」 in Chinese is often used to describe a luscious liquid. 「醴酒」 is ubiquitous in Chinese People’s Daily life, such as weddings, funerals, festivals and so on.

The purpose of our company “Liv Ming(醴酩)” is a step further that we advocate “Daily Luxury” that integrates luxury into daily life. For this purpose, we continue to find natural and simple wines that are in line with Taiwanese culture. New Zealand, who respects nature, focused on sustainability and seeks for innovation, and an island country like Taiwan, has become our like-minded partner.

“Liv Ming(醴酩)” selects wines to explore the potential of New Zealand, a variety of loam soil, native old vines, wild yeast, field fermentation, lees culture, low sulfide, natural wine and so on, to present the real and interesting characteristics of wine to the people who is willing to savor!